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Case Study

Transforming a Product Site Into a Mission-Driven Brand Experience

Lifestraw®

LifeStraw creates water filtration products that provide safe drinking water to people around the world. What started as a single product has grown into a full lifestyle brand with over a dozen products and variants, from personal filters to family-sized purifiers. But LifeStraw isn't just selling products. For every purchase, they provide a child in need with safe water for an entire school year. Social impact is built into every transaction.

The Problem

LifeStraw had grown significantly, but their website hadn't kept up. It looked more like a nonprofit that happened to sell products than a lifestyle brand with a social mission.

The site wasn't doing justice to their expanded product line. Navigation was confusing. Product education was lacking. And the connection between buying a LifeStraw product and providing clean water to communities in need wasn't clear enough.

They needed a digital experience that reflected who they'd become—a brand that delivers quality products and meaningful impact.

Our Solution

We rebuilt their website to tell both sides of the story: great products and social good.

We created a digital experience that made product education simple through compelling visual storytelling. We streamlined the buying process so customers could find what they needed and check out easily. We optimized the retail store locator so people could find LifeStraw products near them.

Most importantly, we made the mission impossible to miss. We showed what buying a LifeStraw product actually means: clean water for a child in need. Social impact became a core part of the user experience, not an afterthought.