Digital Marketing Strategy & Execution That Actually Moves the Needle
Digital Marketing for Nonprofits - Data-Driven Campaigns That Drive Measurable Results
Stop throwing marketing spaghetti at the wall. We create data-driven digital marketing campaigns that reach the right people, tell compelling stories, and drive measurable results for your mission.
The Problem with Nonprofit Marketing
Most nonprofit marketing is random: a Facebook post here, an email blast there, maybe some Google Ads that drain the budget without clear results. This scattered approach wastes time, money, and opportunities to build the supporter base your cause deserves.
Campaign Identity
Define what your campaign is, who it's for, what it says, and how it looks through strategic concept development and creative direction.
Campaign
Planning
Map out how campaigns will run, activate audiences, and drive outcomes with detailed implementation roadmaps.
Multi-Channel Execution
Coordinated efforts across email, social, search, and display advertising.
What You Get
Digital Marketing Strategy
Multi-channel campaign strategy for nonprofit marketing
Digital marketing plans and tactical roadmaps
Campaign identity development and creative direction
Target audience segmentation and persona development
Marketing automation strategy and workflow design
Paid Media & Advertising
Paid media strategy and campaign management
Social media ads across Facebook, Instagram, and LinkedIn
Google Ads management for nonprofit organizations
Display advertising and retargeting campaigns
Paid search optimization and keyword management
Content Marketing & SEO
Content creation for blogs, social media, and campaigns
Search engine optimization (SEO) for nonprofit websites
Website copy and landing page content development
Content marketing strategy and editorial calendars
Keyword research and competitive content analysis
Social Media & Organic Marketing
Organic social media strategy and content planning
Social media management and community engagement
Campaign toolkit development for multi-channel activation
Email marketing campaigns and newsletter management
Influencer outreach and partnership development
Creative Design & Campaign Assets
Creative design for digital marketing campaigns
Campaign graphics, banners, and visual assets
Video content strategy and production coordination
Brand-consistent marketing materials and templates
Multi-format creative adaptation for various platforms
Analytics & Optimization
Analytics and reporting setup for campaign tracking
Performance monitoring and optimization recommendations
A/B testing for email campaigns and landing pages
ROI measurement and campaign effectiveness analysis
Monthly reporting and strategic insights delivery
Case Studies
UNEP - World Environment Day
Creating a Global Campaign That Turned Awareness Into Commitments for World Environment Day 2022
Volunteer Match
Building Brand Awareness and Growing Strategic Partnerships Through Social Media
San Diego Foundation
Redefining a Foundation's Digital Identity to Match a Bold New Vision
National University
Building Brand Awareness and Driving Conversions for a Learning Platform
Susan G Komen
Why Choose Fifty & Fifty for Nonprofit Digital Marketing Campaigns?
Segmented digital campaigns produce up to 760% more revenue compared to non-segmented campaigns, and increasing conversion rates from 1% to 2% can double your donors without adding marketing budget. Mission-driven organizations need strategies that understand donor behavior and long-term supporter development. Generic agencies don't understand nonprofit supporter relationships. We create data-driven campaigns that respect your budget while building sustainable supporter bases.
What our marketing clients are saying
"Collaboration was great. The creative and campaign ideas were all very aligned with our brand!"
Adam Williams
Communications and Marketing Manager @ Curebound
"Our Making Futures Bright campaign inspired incredible generosity from the community. Compared to the previous year, we received 11% more gifts and raised 13% more. The campaign also reached new audiences! It received more than 630k impressions in the month of December alone. It was a pleasure working with the Fifty & Fifty team—thank you for helping create such a beautiful, compelling, and effective campaign!"
Lynne Chiu
Senior Associate Director of Digital Fundraising @ Lucile Packard Foundation
"I appreciate you all so much for your thinking and your design is impeccable. You're just such good partners. I always enjoy our work together."
Jocelyn Fuller
Sr. Director of Strategic Communications @ ELCA
Results Matter
Turn Your Marketing Into a Donor Magnet
Let's Talk
Connect with our team to learn more about how Fifty & Fifty can
Well-executed nonprofit digital marketing campaigns typically see 3:1 to 5:1 ROI, with some channels performing even better. Search ads average $2.75 return per dollar spent, while segmented email campaigns can see 760% higher performance than unsegmented efforts. ROI depends on campaign strategy and execution quality.
- Most nonprofits spend 5-15% of their budget on marketing, with digital representing 60-80% of that spend. Organizations raising $1M+ typically invest $50,000-$150,000 annually in digital marketing. The key is strategic allocation across channels that reach your specific audiences effectively.
- Email marketing, search advertising, and social media consistently deliver strong results for nonprofits. Email averages $44 return per 1,000 messages sent, while Google Ad Grants provide free search advertising. The best mix depends on your audience demographics and campaign goals.
Key metrics include donation conversion rates, cost per acquisition, email open rates, website traffic, and social engagement. But the most important measure is mission impact—are your campaigns driving the supporter actions that advance your cause? We track both vanity metrics and meaningful outcomes.
Absolutely. Digital marketing levels the playing field by allowing precise audience targeting regardless of budget size. Small nonprofits often outperform larger organizations because they can move quickly, test new approaches, and create more personal connections with supporters through strategic digital campaigns.
Google gives qualifying nonprofits $10,000 monthly in free advertising. Most waste it on broad keywords that bring browsers, not donors. We work with certified partners to make those clicks count toward your mission, not just vanity metrics.