Volunteer Match
Enhancing the connection between inspired people and inspiring causes.
Volunteer Match
VolunteerMatch is the world's largest volunteer network, connecting inspired people with inspiring causes. They help volunteers and nonprofits come together to achieve meaningful outcomes. Beyond individual volunteers,
VolunteerMatch partners with businesses to provide tools and services that support corporate social responsibility initiatives, helping companies, brands, campuses, and governments manage their volunteer programs effectively.
The Problem
VolunteerMatch needed to expand their reach in the corporate social responsibility space. More businesses were prioritizing social impact, but VolunteerMatch wasn't capturing their attention.
Their social media presence needed a refresh. Engagement across their four platforms (Facebook, Instagram, Twitter, and LinkedIn) was stagnant. They weren't reaching the three audiences that mattered most: nonprofits looking for volunteers, individuals ready to give their time, and CSR partners searching for solutions.
They had the network. They had the tools. What they needed was a strategy that would turn awareness into partnerships and drive volunteer recruitment at scale.
Our Solution
We started with the foundation: a complete social media overhaul.
We built a strategy around their four platforms with optimized posting times, targeted hashtags, content themes that resonated, and ongoing reporting and analysis. Every post had a purpose. Every metric got tracked.
Then we launched #GetThatGrin: a volunteer recruitment campaign designed to capture attention and drive action. We created bright, bold graphics and videos that made volunteering feel exciting, not obligatory. The campaign ran across social media, email, paid advertising, and custom landing pages.
We didn't set it and forget it. We tracked performance throughout, adjusting our approach based on what was working and doubling down where we saw traction.
Social
We saw great success in reaching our goals where we saw substantial growth in impressions, click-throughs, views, and email opens. Specifically, with #GetThaGrin campaign content we saw exponential growth in new leads/volunteers!
We saw great success in reaching our goals where we saw substantial growth in impressions, click-throughs, views, and email opens. Specifically, with #GetThaGrin campaign content we saw exponential growth in new leads/volunteers!
Landing Pages
Results that speak for themselves
We saw great success in reaching our goals where we saw substantial growth in impressions, click-throughs, views, and email opens.
Case Studies
UNEP - World Environment Day
Creating a Global Campaign That Turned Awareness Into Commitments for World Environment Day 2022
San Diego Foundation
Redefining a Foundation's Digital Identity to Match a Bold New Vision
National University
Building Brand Awareness and Driving Conversions for a Learning Platform
Susan G Komen
