SDGs Today: Inequality
UNDP
The United Nations Development Programme (UNDP) works to eradicate poverty and reduce inequalities through sustainable development across 170 countries. Each year, UNDP tracks and reports on progress toward the Sustainable Development Goals (SDGs), 17 global objectives designed to improve life for people and the planet by 2030. The SDGs Today platform provides an interactive web experience that makes this complex data accessible and engaging for a global audience.
Situation
The United Nations wanted to get people excited about the SDGs and their progress, educate users on the larger issue of inequality, and inspire people to commit to action. The SDGs update was historically a document that got faxed every two years to a local office. Now, it needed to go to both the professionals working for the UN and the general public.
Our Approach
For the visual strategy, we took the idea of historical report, kind of like a redacted FBI file, and brought it to life in a way that’s much more alive and visually appealing. We wanted to cater to different types of audiences, so the report expertly balances highly skimmable content and opportunities to dig deep with links to further information.
Results that speak for themselves
Case Studies
Nuru International
Rebranding a Locally-Led Movement Breaking the Traditional Aid Model
UNEP - World Environment Day
Creating a Global Campaign That Turned Awareness Into Commitments for World Environment Day 2022
Volunteer Match
Building Brand Awareness and Growing Strategic Partnerships Through Social Media
San Diego Foundation
Redefining a Foundation's Digital Identity to Match a Bold New Vision
National University
Building Brand Awareness and Driving Conversions for a Learning Platform
SDG's Today: Health
